BBC Sports Personality of the Year 2012
- Venue: ExCeL, London
- Date: Sunday, 16 December
- Time: 19:30 GMT
Coverage: BBC One, BBC Radio 5 Live, red button & BBC Sport website
London 2012 chief Lord Coe will be awarded the BBC Lifetime Achievement Award at the Sports Personality show.
He led the successful bid to host the Olympics and oversaw a memorable Games as chairman of organisers Locog.
Coe, a 1500m Olympic gold medallist in 1980 and 1984, was the event's "head and heart", according to UK Prime Minister David Cameron.
The 56-year-old joins previous lifetime award recipients such as Pele, Bjorn Borg and Sir Steve Redgrave.
Lord Cole factfile
- Sporting achievements:
- Olympic gold medals 1500m - Moscow (1980) Los Angeles (1984)
- Silver medals 800m - Moscow Los Angeles Olympics (1984)
- Other achievements:
- MBE (1982) OBE (1990)
- Life peer (2000) KBE (2006)
Coe is the first winner of the prize from an athletics background since the award became a regular honour in 2001.
In November, he was elected unopposed as new chairman of the British Olympic Association.
When known simply as Sebastian Coe, he won the main Sports Personality award in 1979 after setting three world records in the space of 41 days.
Coe was born in London but spent his teenage years in Sheffield, where his father Peter was his running coach.
His athletics career, which also yielded two 800m Olympic silver medals, was part of a golden era for British middle-distance running as he shared engaging battles with rivals Steve Ovett and Steve Cram.
Following retirement from the track, Coe was a Conservative MP from 1992 to 1997.
He then led London's bid for the Olympics and Paralympics, helping the outsiders to win the race in 2005 ahead of favourites Paris.
Coe spoke of legacy and wanted to deliver an event which would help transform east London, leaving a sporting imprint for Britain to build on.
While there were complaints over ticketing and empty seats at some venues, the promises were largely delivered.
International Olympic Committee president Jacques Rogge declared himself "relieved and happy", and praised his hosts after the Games.
Recent Lifetime Achievement Award winners
- 2011: Sir Steve Redgrave - Rowing
- 2010: David Beckham - Football
- 2009: Seve Ballesteros - Golf
- 2008: Sir Bobby Charlton - Football
- 2007: Sir Bobby Robson - Football
- 2006: Bjorn Borg - Tennis
- 2005: Pele - Football
"These were athletes' Games, the village was fantastic, the venues were state-of-the-art and well run, you had a fantastic public, and the volunteers are marvellous," he said.
Coe took great pride in the way Britain embraced the Games, as evidenced by his Paralympics closing speech.
"There are some famous words you can find stamped on the bottom of a product. Words, that when you read them, you know mean high quality, mean skill, mean creativity," he said.
"We have stamped those words on the Olympic and Paralympic Games of London 2012.
"London 2012. Made in Britain."
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