Retailers in the UK are rationing sales of powdered baby milk, because of a surge in demand for foreign-made baby milk in China.
Danone, the manufacturer of Aptamil and Cow and Gate baby milk powder, said most retailers were introducing a limit of two cans per customer.
It said the limit was to prevent some individuals from bulk-buying baby milk for "unofficial exports".
It said it was also increasing milk production to meet the shortfall.
"We understand that the increased demand is being fuelled by unofficial exports to China to satisfy the needs of parents who want Western brands for their babies," said Danone in a statement.
"We would like to apologise to parents for any inconvenience caused by this limit. We know that most parents only buy one pack at a time, so we hope that the impact of this limit on UK parents will be minimal," it added.
The food and drink giant said it was taking action to respond to the situation, including increasing production of milk, which means extra supplies of all its brands are arriving every week, according to BBC business correspondent Emma Simpson.
Danone is also increasing production and supplies of its brands that are already available in China, in order to meet demand there.
But it added: "If parents are unable to find their baby's usual brand of milk, we recommend they try another local store or re-visit the store on another occasion."
Richard Dodd, head of media and campaigns at the British Retail Consortium, said: "A number of retailers are limiting the amount of baby milk that can be bought by any one customer.
"This is being done at the request of the manufacturers, who believe it's possible that some organised groups of customers are buying up products in unusually large quantities for export."
"Retailers are taking this precautionary step to ensure stocks continue to be available to everyone wanting baby milk," he added.
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